Seize the Advantage: Why a GSA Schedule Matters Now

Brenda Crist

Having a General Services Administration (GSA) Schedule is no longer optional; it’s essential. As GSA emerges as the government’s central acquisition hub—consolidating agency IDIQs and absorbing work from downsized acquisition staffs—more agencies are turning to GSA to manage their procurements. For contractors, particularly those without a best-in-class GWAC, a GSA Schedule often provides the most reliable gateway to federal opportunities.

Why GSA Schedules Matter

GSA Schedules have long been a popular tool for both agencies and contractors. For agencies, they offer:

  • Efficiency: Streamlined buying without starting from scratch.
  • Trust: Pre-vetted vendors with negotiated terms and pricing.
  • Flexibility: Access to a wide variety of goods and services across NAICS codes.

For contractors, a GSA Schedule offers:

  • Access: Eligibility to compete for billions in task orders released through GSA by federal, state, and local governments.
  • Visibility: Being seen on GSA Advantage boosts prominence to government buyers.
  • Stability: A contract vehicle that remains open, providing consistent opportunities to win recompetes and new work.

The Shift Toward GSA Outsourcing

The impact of DOGE cuts has been profound; agencies facing workforce reductions are increasingly relying on GSA to execute acquisitions. This trend makes GSA Schedules even more crucial for contractors seeking to remain competitive. Without a GSA Schedule—or access to a GWAC or valuable IDIQs—many companies risk being sidelined from high-value opportunities.

A Smart Strategy for Contractors

For contractors navigating today’s GovCon landscape, a GSA Schedule should be viewed as a strategic asset. To maximize value, companies should:

  • Align offerings with customer demand: Select the right SINs (Special Item Numbers) that match agency needs.
  • Stay compliant and competitive: Maintain up-to-date pricing, past performance, and certifications.
  • Use the schedule to grow business: Build a pipeline of recompetes and task orders tied to your schedule.
  • Invest in training and resources: Ensure capture and proposal staff know how to optimize schedule use for maximum wins.
  • Keep the Schedule Updated: To stay competitive, contractors should routinely review their GSA Schedule to ensure they are maximizing their market position.

Conclusion

In an era of consolidation, workforce cuts, and increasing reliance on GSA, contractors cannot afford to ignore the importance of having a GSA Schedule. If your company is struggling to enter or maximize the GSA Schedule marketplace, Lohfeld Consulting can help. Our team can help you create or update your GSA Schedule to maximize your competitive advantage. Contact us for details.

Relevant Information

By Brenda Crist, Vice President at Lohfeld Consulting Group, MPA, CPP APMP Fellow

Lohfeld Consulting Group has proven results specializing in helping companies create winning captures and proposals. As the premier capture and proposal services consulting firm focused exclusively on government markets, we provide expert assistance to government contractors in Capture Planning and Strategy, Proposal Management and Writing, Capture and Proposal Process and Infrastructure, and Training. In the last 3 years, we’ve supported over 550 proposals winning more than $170B for our clients—including the Top 10 government contractors. Lohfeld Consulting Group is your “go-to” capture and proposal source! Start winning by contacting us at www.lohfeldconsulting.com and join us on LinkedInFacebook, and YouTube(TM).