govcon

Why Proposal Reviews Fail and How to Fix Them

Brenda Crist

Unsuccessful proposal reviews are a massive headache for capture and proposal managers because they waste valuable time, diminish team morale, and reduce the likelihood of winning contracts. Even the most experienced proposal teams can stumble during these reviews. Lohfeld Consulting surveyed GovCon practitioners in 2024 and 2026 to understand why proposal reviews fail. Between the two years, the top two failure causes flipped, and a new culprit emerged.

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