The Surprising Ways AI is Transforming Proposals

What’s the most game-changing technology currently shaking up the bid and proposal world? You guessed it—AI, specifically, Generative AI (GenAI). GenAI is reshaping how we work and compete, from brainstorming solutions to ensuring compliance. To see just how much impact it’s having, Lohfeld Consulting recently asked professionals on LinkedIn a critical question: “What area of bid and proposal operations has AI had the most positive impact?” The results from 467 responses were eye-opening—they tell us exactly where GenAI delivers the biggest wins.

Where AI Makes the Biggest Impact

Drafting content was the overwhelming winner—chosen by 66% of respondents. And it’s no surprise. GenAI can generate compelling draft responses in seconds, transforming a once time-consuming and resource-heavy task into a faster, more creative process. Instead of staring at a blank page, teams now use GenAI to generate first drafts and refine key messages. The result? More time to think strategically, tailor responses, and develop proposal strengths.

Proposal review and scoring is gaining momentum at 15%, especially among forward-leaning teams using AI to simulate evaluator scoring and bolster strength-based writing.

The 12% of capture and proposal managers who voted for brainstorming and solutioning are onto something: GenAI is a powerful creative partner. It can help teams quickly explore multiple solution sets, identify potential discriminators, and reframe benefits in ways they might not have otherwise considered.

Finally, compliance checking came in fourth at 7%. While still emerging, AI is being used to parse RFPs, identify gaps, and flag missing sections—saving teams hours of manual effort.

The Big Picture: GenAI is Here to Stay

The poll results make one thing clear: GenAI in proposal development is not a passing trend—it’s a powerful accelerator. Whether automating repetitive tasks or unlocking new creative possibilities, GenAI is helping teams accelerate productivity.

Want to harness the power of GenAI for your proposals? Let us show you how to elevate your proposal operations and leave your competition behind. Click here to contact us.

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By Brenda Crist, Vice President at Lohfeld Consulting Group, MPA, CPP APMP Fellow

Lohfeld Consulting Group has proven results specializing in helping companies create winning captures and proposals. As the premier capture and proposal services consulting firm focused exclusively on government markets, we provide expert assistance to government contractors in Capture Planning and Strategy, Proposal Management and Writing, Capture and Proposal Process and Infrastructure, and Training. In the last 3 years, we’ve supported over 550 proposals winning more than $170B for our clients—including the Top 10 government contractors. Lohfeld Consulting Group is your “go-to” capture and proposal source! Start winning by contacting us at www.lohfeldconsulting.com and join us on LinkedIn, Facebook, and YouTube^(TM).