Proposal writing and the eight-second attention span webinar

In this updated presentation, Lisa Pafe reprises her highly rated SPAC 2017 presentation and shares how to modernize your proposal writing (relevant for all proposal managers and writers).

A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus. This webinar discusses how to modernize our proposal writing to win in the digital age, using persuasive, attention-grabbing techniques such as calls to action, exceeding expectations, and clearly relevant writing.

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Your Speaker: Lisa Pafe, Vice President (VP) at Lohfeld Consulting Group, CPP APMP Fellow and PMP, has 25+ years’ capture and proposal experience. She is President of the APMP-National Capital Area (NCA) Chapter, and was VP and Speaker Series Chair for 2 years each. She holds a BA from Yale University, MPP from Harvard University, and MIS from The George Washington University. She is a frequent speaker, blogger, and trainer on a wide range of capture and proposal topics.

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Lohfeld Consulting

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