Webinar: Ten tips for telling effective proposal stories now

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• Learn why you should approach your proposal from multiple entry points, rather than writing and reviewing it like a novel.

• Understand how to take advantage of corporate and employee stories to reinforce your value proposition.

You’ll gain insight into how evaluators score and rate your proposal, why stories improve your score, and how to create stories that substantiate the discriminating Strengths of your solution.

Lisa Pafe will provide 10 proposal story tips that you can put to use immediately to craft winning proposal narratives. 

Who should attend: Anyone involved in solutioning, writing, and reviewing proposals should watch this webinar replay.

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Presenter: Lisa Pafe, Vice President, Lohfeld Consulting Group

Lisa Pafe, CPP APMP Fellow and PMP, is Vice President of Lohfeld Consulting Group, a premier business development, capture, and proposal consulting firm that helps companies win government and commercial business. Her professional background includes 30 years of experience in project and proposal management, marketing, business development, capture, training, and public speaking.

Lisa has served as President, Vice President, and Speaker Series Chair of the APMP National Capital Area (NCA) Chapter. She holds a BA from Yale University, MPP from Harvard University, and MIS from The George Washington University.

Moderator: Beth Wingate, President, Lohfeld Consulting Group and Board Member, APMP

Beth Wingate, CF APMP Fellow, is President of Lohfeld Consulting Group. She has more than 30 years’ proposal development, management, and corporate communications experience, specializing in managing responses to large government procurements and task order proposals. Beth served as proposal center director for Lockheed Martin and before that for 12 years as proposal center director for Management Systems Designers, Inc. (MSD) (acquired by Lockheed Martin).

Beth was inducted as an Association of Proposal Management Professionals (APMP) Fellow in 2010. She is APMP’s 2014 Past CEO, 2013 CEO, 2012 COO, 2010–2011 Director of Education, and 2008 and 2009 President of the APMP, National Capital Area (NCA) Chapter. She served as the Chapter’s Executive Summary Newsletter Chairperson, publisher, and editor from 2005 to 2007. She regularly presents at APMP International and regional conferences. She’s been an active APMP member since 1996.

Lohfeld Consulting

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