Risk and Response

If you read between the lines of Sun Tzu’s classic The Art of War, you will find much of the book is dedicated to risk identification and mitigation. Sun Tzu explains “Now the general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations beforehand.” This presentation provides a model for rapidly forecasting risk and assessing your risk exposure.

To facilitate the assessment of a bid’s risk exposure, review Brenda Crist’s risk symptom checklist. Use the checklist to detect the early warning signs risks are approaching or test your overall risk awareness. Review case studies explaining how you can rebound from risks, including limited information about the client or competition, tight schedules, moving deadlines, scarce resources, and delusional colleagues.

Risk and Response – Brenda Crist

Risk Symptom Checklist – Brenda Crist

Lohfeld Consulting

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