There is a saying that either your past performance is an “A or an F” because your competition only provides grade A past performance. In a close competition your past… Continue reading 50 Words and Phrases that Support Past Performance Development

Calling out your benefits, Strengths, and discriminators helps the customer recognize them and can help raise your proposal score. You can call out benefits, Strengths, and discriminators using icons, graphics,… Continue reading 50 Words and phrases that call attention to your benefits, strengths, and discriminators

Have you noticed in recent DOD procurements that their standard definition of a Strength has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Strength or “Meritorious” Strength: The Key to Victory Now

Nothing is more frustrating than a string of losing proposals. It demoralizes the bid and proposal (B&P) team, wastes B&P funds, and results in operations personnel losing their jobs. Despite… Continue reading Turn that losing streak around now (or avoid a losing streak in the first place!)