pricing strategy

Haunted by Indecision: The Proposal That Never Stood a Chance

It’s Halloween night, and the proposal team is battling a nightmare far scarier than any ghouls or goblins: indecisive executives who can’t seem to stick with a pricing strategy. Every time the team thinks they’ve nailed down the proposal, the ground shifts beneath them. The executives demand yet another price adjustment, forcing endless rewrites and panic. Let’s dive into the chilling consequences of this all-too-common horror story.

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