Calling out your benefits, Strengths, and discriminators helps the customer recognize them and can help raise your proposal score. You can call out benefits, Strengths, and discriminators using icons, graphics,… Continue reading 50 Words and phrases that call attention to your benefits, strengths, and discriminators

Those who cannot remember the past are condemned to repeat it. (George Santayana) Over the past 25 years spent managing and submitting thousands of proposals and task order responses, I’ve… Continue reading Don’t make these mistakes – 12 vital proposal lessons