We all know the adage: features tell, but benefits sell. This tired, old adage of how to sell is true, but in the federal space, Strengths result in the win.… Continue reading Highlight your Strengths

Describing potential risks and proposed mitigations is an excellent way to show proposal evaluators you understand project complexities. In Part 1 of this blog post, I discussed six common pitfalls… Continue reading Do you understand how to show you understand? (Part 2 of 2)

Proposal professionals use the term wired to refer to a request for proposal (RFP) they believe is rigged to ensure one company wins. Customers rig an RFP by using specific… Continue reading How and why RFPs get wired

Amtower Off Center host Mark Amtower interviews proposal expert Bob Lohfeld on Bob’s new book: 10 Steps to Creating High-Scoring Proposals. Click to listen to Mark’s interview. Topics include: What… Continue reading 10 steps to high scoring proposals | Amtower Off-Center

RFPs regularly ask bidders to demonstrate understanding. The understanding section(s) is challenging to write. Your understanding sets the stage for the solution you propose and its substantiated benefits. A mediocre… Continue reading Do you understand how to show you understand? (Part 1 of 2)

In part 1 of this series, I explained the difference between content editing (big picture re-writes) and copy editing (fine-tuned corrections), and lamented that we’re not all lucky enough to… Continue reading An introduction to editing for non-editors (Part 2) – copy editing

In an ideal world, we’d all work in proposal shops with dedicated proposal writers and editors. The proposal writers would interview SMEs to craft compelling, clean text, and the editor… Continue reading An introduction to editing for non-editors (Part 1) – content editing

A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span—less than a goldfish! A 2016 Harvard Business Review (HBR) article stated… Continue reading How to write effective proposals in the digital age

Watch the webinar replay and listen to the podcast (MP3) Recently, Bob Lohfeld, CEO, Lohfeld Consulting Group and Bill Gormley, President and Managing Partner, The Gormley Group discussed various challenges… Continue reading Q&A Part 5: General questions – BD, Capture, and Proposals

Most companies have a policy that employees must update their resume annually; however, few companies enforce the policy. When employees do not update their resumes, the company loses valuable past… Continue reading Make the annual update of resumes a win-win proposition