AI Executive Order: What Capture Teams Must Do Now
proposal writing
100 Words That Kill Your Proposal – AI Edition
AI words are showing up in federal proposals, and evaluators are catching every one of them. In 2012, Lohfeld Consulting published 100 Words That Kill Your Proposals, a list of crutch words, boasting words, and vague fillers that weakened proposals long before generative AI existed. That list still holds up, but a new category of language has moved in—AI words. Lohfeld Consulting calls it “AI Speak,” and in a 2025 LinkedIn poll of 275 bid and proposal professionals, 33% of respondents named it their single biggest concern about using AI for proposal writing. This blog updates our original 100 words for the AI era, so that your team can spot these words before an evaluator does.
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