Many proposal practitioners think that a proposal is a story, with a beginning, a middle and an end. They assume that the Government evaluator will read the proposal like a… Continue reading Your proposal is not a story

The great proposal did not start out great – nor did it focus on Strengths. In the beginning, 15 months prior to RFP release, there were the usual problems we… Continue reading The Great Proposal: A True Story of Strengths

We all know the adage: features tell, but benefits sell. This tired, old adage of how to sell is true, but in the federal space, Strengths result in the win.… Continue reading Highlight your Strengths

In the last two posts, I introduced the APB writing methodology to improve the quality of your proposal content and help reticent writers on your team. In this post, I… Continue reading Improving the quality of proposal content with the APB Writing Model – Part 3

Writers are all too often overwhelmed or unprepared for their proposal writing tasks. Most of us understand the qualities our proposals need to exhibit to score outstanding, but when it… Continue reading Q&A – “APBs” of persuasive proposal writing for reluctant writers, enigmatic engineers, and circuitous SMEs