Calling out your benefits, Strengths, and discriminators helps the customer recognize them and can help raise your proposal score. You can call out benefits, Strengths, and discriminators using icons, graphics,… Continue reading 50 Words and phrases that call attention to your benefits, strengths, and discriminators

Building confidence in your solution and casting doubt on a competitor’s solution is one of the best ways to influence a customer to select your solution. In the proposal industry,… Continue reading 50 Words and phrases to ghost competitors

Our industry tends to separate the work of Technical Volume Leads and Business Volume Leads. Clearly, businesses need to protect their rate structures, pricing, and salary information. However, there are… Continue reading 7 ways a technical volume lead can improve the business volume

How many staff members does it take to turn a widget running at 1,000 miles an hour? A staffing rationale explains how the number, type, and mix of personnel you propose… Continue reading Staffing Rationale

Do you want to improve the quality and consistency of a proposal? If so, consider adopting a “Wall of Truth” document. A Wall of Truth spells out a standard set… Continue reading Use a wall of truth to standardize your writing and save time

Nothing is more frustrating than a string of losing proposals. It demoralizes the bid and proposal (B&P) team, wastes B&P funds, and results in operations personnel losing their jobs. Despite… Continue reading Turn that losing streak around now (or avoid a losing streak in the first place!)

If you want to win a contract, be it TVs, toasters, or teacups, you need to understand what is valuable to your customer. Answer these questions to understand what your… Continue reading A Recipe for Best Value at the Lowest Price

Most requests for proposal (RFPs) ask you to define past performance in terms of relevant size, scope and complexity. The term size is easy to understand because it is numeric.… Continue reading Five Tips for Describing Complexity

Every time I go shopping, I try to stretch my dollars to get the best possible products for the most favorable prices. Consider using your Bid and Proposal (B&P) funds… Continue reading 12 Tips to get the most out of your B&P dollars

Proposal professionals are some of the hardest working people in any company. Despite their hard work, they may face a losing streak from time to time. These losses can erode… Continue reading How to Beat a Losing Streak