Tools & Tips

Pinpoint Your Proposal Review Focus for Winning Results

By Brenda Crist, February 27, 2025

Proposal reviews are a cornerstone of crafting winning proposals. They offer a systematic way to catch mistakes and refine your message before it reaches the client. Proposal reviews help detect errors early, improve clarity and persuasion, provide new perspectives, and ensure the proposal is clear, compelling, and aligned with the win strategy. Companies often benefit from pre-request for proposal reviews as well as early draft reviews, known as Pink Team reviews, and final proposal reviews, known as Red Team Reviews.  In addition, executives commonly review the final proposal during the Gold Team Review, and offerors also perform White Team reviews to verify compliance.