Tools & Tips

How to Build Proposals that Win and Wow

By Brenda Crist, October 9, 2025

Every proposal tells a story, but only the best ones win and wow the customer. Winning proposals don’t happen by accident; they are built through structure, strategy, and precision. They must demonstrate mastery of the customer’s mission, articulate measurable strengths, and be developed efficiently. At Lohfeld Consulting, we identified 22 dimensions of proposal excellence, organized into six essential groups—from building a strong foundation of compliance to achieving efficiency and cost-effectiveness.