Proposal Writing

Spotting “AI Speak” in Proposals — and Why It Matters

Brenda Crist
The purpose of the picture is to show an AI bot creating meaningless AI Speak in a proposal.

The use of “AI Speak” in proposals is a tell-tale sign that writers are using generative AI (GenAI) to create proposal content when they are constrained by time, missing information, or unfamiliar with proposal requirements. AI can speed up content generation, but if not used correctly, it leaves a trail of AI Speak that experienced proposal reviewers and evaluators can spot from a mile away. While this is not inherently a GenAI problem, it is a problem of writers not understanding the power and limitations of using GenAI for proposal content creation.

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