Proposal Management

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What is the Greatest ROI When Using AI for Proposals?

Brenda Crist

By Brenda Crist, July 31, 2025

This article answers the question, what is the highest ROI when using AI/GenAI to write proposals.

The conversation around using AI/generative AI (GenAI) in proposals is no longer about whether it’s being used; it’s about what return on investment (ROI) it’s generating. To find out what aspect of AI/GenAI is delivering the most value, I recently asked a simple question on LinkedIn:

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