Bob Lohfeld, Lisa Pafe, andBeth Wingate discuss the keys to capture management – including market strategies, pipeline development, and proposal preparation – with Roger Waldron on Federal News Radio’s “Off the… Continue reading The keys to capture management

After our Top Ten ‘Go-to-Market’ Mistakes Made by Federal Contractors webinar (click to watch webinar and download slides), we received a number of follow-up questions from viewers. Q: How does Generation… Continue reading How to Correct Go-to-Market Mistakes Made by Federal Contractors

After our Top Ten ‘Go-to-Market’ Mistakes Made by Federal Contractors (click to watch webinar and download slides) webinar, we received a number of follow-up questions from viewers. Here are a… Continue reading Go-to-Market Q&A with Kevin Young

After our Top Ten ‘Go-to-Market’ Mistakes Made by Federal Contractors (click to watch webinar and download slides) webinar, we received a number of follow-up questions from viewers. Here are a… Continue reading More Go-to-Market Q&A with Kevin Young

After our Top Ten ‘Go-to-Market’ Mistakes Made by Federal Contractors (click to watch webinar and download slides) webinar, we received a number of follow-up questions from viewers. Q: What’s the… Continue reading The best Go-to-Market splits?

After our Top Ten ‘Go-to-Market’ Mistakes Made by Federal Contractors (click to watch webinar and download slides) webinar, we received a number of follow-up questions from viewers.  Q: How important… Continue reading Importance of earned media to a marketing strategy

Peter F. Drucker (1909–2005), the world-renowned management visionary and guru, was fond of saying, “Because its purpose is to create a customer, the business has two—and only two—functions: Marketing and… Continue reading Marketing: the engine and fuel that drives successful companies