Business Development

Start a Beautiful Partnership with a White Paper

By Brenda Crist, June 26, 2025

The white paper is your door opener to building strong customer relationships and winning business. As Humphrey Bogart’s character, Rick Blaine, says in “Casablanca,” I think this is the beginning of a beautiful friendship.” White papers are a cornerstone and a perfect medium to foster a trusting and respected relationship with a busy Federal customer.