If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes… Continue reading The Rationale for Eliminating Win Themes in Proposals

Have you noticed in recent DOD procurements that their standard definition of a Strength has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Strength or “Meritorious” Strength: The Key to Victory Now