How to improve the quality of proposal content – Part 1

During one of Lohfeld Consulting Group’s recent proposal writing classes, a student asked, “how should we use personal pronouns in government proposals?” I answered that I always tried to be respectful of the customer I was addressing and the person to whom I am referring in the proposal and use their pronouns of choice. However, in many cases you might not know their pronouns of choice, so consider using their title.
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