Census

5 tips for using social media to advance capture in the GovCon market

The number of government customers using social media to communicate their objectives and requirements is growing yearly, and LinkedIn is their social media tool of choice. In his annual 2022/2023 census of government customers using LinkedIn, Mark Amtower found “2.72 million Feds who are LinkedIn members.” He also found that “DOD and the uniformed services have 242 company pages and civilian agencies have about 320 company pages with a total of over 560 company pages.”

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