Tag: brand positioning
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Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit
Not to beat the same drum too much, but it is important to remember that research is king! As we reviewed in previous posts, conducting in-depth internal research of who… Continue reading Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit
Show me the money! (Part 4) Effective messaging and communications to attract and engage customers
As any gardener knows, without the proper care, your plants won’t grow and flourish! Well, the same can be said for your business. You must plan, prepare, and implement the… Continue reading Show me the money! (Part 4) Effective messaging and communications to attract and engage customers