Are you happy with 50 percent?

Tired of wasting your precious limited resources going after those “pop-up must wins” in an undisciplined way? OK, so you don’t have enough time, staff or budget to do what you need to do to win. Who does? So you just wait until the RFP is released to ensure the opportunity is “real” before you do anything, which will maximize the use of those limited resources, right? Wrong.
CONTINUE READING