Strength-Based Winning® for Federal Contractors – LIVE ONLINE Training | February 24-26, 2026 (4 hours per day over 3 days)

To win federal best value tradeoff proposals, you need to have the best and possibly the most strengths (Strength-Based Winning®). This class sets the framework for how the government evaluates proposals and what constitutes a strength to government evaluators. Attendees learn how to perform Strength-Based Capture, Strength-Based Solutioning®, and Strength-Focused Proposal Reviews as well as write proposal text that highlights those strengths.

What you will learn:

In this Strength-Based Solutioning® class, you’ll learn:

• How the government evaluates proposals and determines strengths, weaknesses, deficiencies, and risks
• How to plan and manage effective Strength-Based Solutioning® sessions
• How to budget and map strengths for higher scores
• How to write proposal text featuring strengths that are supported by proof points
• How to conduct Strengths-Based Proposal Reviews and score your proposal like a government evaluator
• How to use results to efficiently increase proposal evaluation scores.

Who should attend?

This class is designed for capture management, solution architect, and proposal management professionals as well as for company executives, project managers, and technical professionals who participate in solutioning, writing, and reviewing proposals.

(Eligible for 12 APMP CEUs)

Strength-Based Winning® Seminar agenda (three modules over 3 days):

Module 1 – Improving win rates: How the government evaluates your bid for Strengths
(Approximately 4 hours)

• Introductions and purpose
• How the Federal Government evaluates proposals
• Source selection decisions
• Task order bids
• Defining a great proposal
• Seven proven quality measures
• Fresh perspective
• Lessons learned
• Conclusions
• Q&A

Module 2 – Improving win rates: Strength-Based Capture and Solutioning
(Approximately 4 hours)

• Introductions and purpose
• Module 1 recap
• Understanding Strengths
• Strength-focused capture
• Influencing the RFP
• Strength-Based Solutioning®
• Lessons learned
• Conclusions
• Q&A

Module 3 – Improving win rates: Strength-Based Proposal Writing and Reviews
(Approximately 4 hours)

• Introductions and purpose
• Modules 1 and 2 recap
• Planning content
• Writing strength statements
• Effective proof points
• What’s SUPS?
• Strength-Based Proposal Reviews
• Lessons learned
• Conclusions
• Q&A

Instructors

Louise Jacobsen Fisher teaches our Modern Proposal Writing, Strength-Based Winning®, and Proposal Management classes. She brings over 25 years of experience leading and writing winning proposals and oral presentation scripts for complex, high-value federal contracts in sectors like defense, national security, civilian, health, and public safety. As an oral presentation coach, she helps clients prepare and deliver compelling, effective, winning presentations, including script-writing, reviews, rehearsals, and recovery. As a proposal writer, she improves the quality of proposal submissions with well-crafted, compliant proposal solutions.

Louise brings a unique blend of proposal management, on-site federal project management, and journalism expertise to deliver persuasive, polished proposals that win. She holds a BA in Journalism from the University of Nevada, APMP Foundation-level certification, and certifications in Capture Management, Orals Presentations, Proposal Management, and Information Technology Infrastructure Library (ITIL).

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Wendy Frieman has over 20 years’ experience winning complex, multimillion-dollar federal contracts for major high-technology companies. As a proposal manager, writer, volume lead, and trainer, Wendy brings proven skills throughout the entire business development (BD) lifecycle, including sales, capture management, proposal management, and program management. She is adept at formulating strategies, identifying strengths and discriminators, integrating capabilities of diverse organizations to create seamless offerings, developing pricing strategies, and managing all technical and logistical aspects of proposal preparation. She expertly presents complex technical proposals, prepares line staff for orals, and directs the proposal review process, including all color reviews.

Wendy has been recognized as the only Certified Professional Proposal Manager (PPM) who is also a National Contract Management Association (NCMA) Certified Professional Contract Manager (CPCM). She is also recognized as a Fellow by both NCMA and APMP. Wendy holds a Master of Science degree from Stanford University.

Click to register

Class Price

$895 per student includes all training materials and handouts, and live instructor-led training. No discounts are available.

Cancellations and Transfers

Student substitutions are permitted at any time up to the start of the class (please notify your instructor so s(he) can forward the invitation to the substituted student).

Fourteen (14) days or more prior to the start of the class: No charges will be incurred for canceling or transfer of class registration.

Thirteen (13) days or fewer prior to the start of the class: The full tuition is due. There is no credit available to transfer or refund. If rescheduling, an additional payment in the amount of the new registration will also be due.

Student No Show

If a student fails to attend class, the full tuition is due and there is no credit available to transfer or refund.

Refunds

Refunds are made upon request only for registrations canceled fourteen (14) calendar days, or more, prior to the class start date.

Recordings

No recordings of Lohfeld Consulting Group classes are permitted or available.