Modern Proposal Writing for Federal Contractors – LIVE ONLINE Training | April 21-23, 2026 (~4 hours per day over 3 days)

You’ll learn our Modern Proposal Writing techniques that result in improved proposal quality and increased win rates. Students will learn what constitutes a great proposal as well as how to plan and write compelling proposals to efficiently increase proposal evaluation scores. Class exercises allow students to practice these skills with instructor feedback.

What you will learn:

• How the government evaluates proposals in order to write content that achieves high scores
• Seven proven quality measures for analyzing proposal content
• How to modernize content to grab and hold evaluators’ attention
• How to plan content effectively using annotated outlines and content plans
• How to gather information such as proof points for better persuasion
• How to develop Strength Statements
• How to use the SUPS method for better articulation of value proposition
• How to develop titles and action captions for graphics that underscore key messages
• How to write compelling proposal content

Who should attend?

This course is designed for technical and managerial professionals, writers, solution architects, and all proposal professionals who are called upon to write sections of proposals or lead proposal volumes. (Eligible for 12 APMP CEUs)

Modern Proposal Writing Seminar schedule (three modules over 3 days):

Module 1: Planning to write

• Introductions and purpose
• How the government evaluates your writing
• Defining a great proposal
• Applying Seven Quality Measures
  • Activity: Review and critique writing using the measures
• Ensuring compliance and responsiveness
  • Activity: Prepare an outline
• Gathering the information you need to write
• Annotating outlines and using content plans
• Conclusions and Q&A

Module 2: Writing compelling technical and management sections

• Module 1 Recap
• Impacts of digital distractions and telework
• Making your proposal compelling with strength statements
  • Activity: Write a strength statement
• Writing compelling technical and management sections
  • Activity: Write using SUPS
• Writing compelling titles and action captions
  • Activity: Write a title and action caption
• Conclusions and Q&A

Module 3: Writing compelling resumes and past performance

• Module 1–2 Recap
• Writing resumes
  • Activity: Write a resume success story
• Writing past performance
  • Activity: Write a relevancy paragraph
• More writing tips
  • Activity: Rewrite bad writing
• Lessons learned
• Conclusions and Q&A

Modern Proposal Writing Instructor

Wendy Frieman has over 20 years’ experience winning complex, multimillion-dollar federal contracts for major high-technology companies. As a proposal manager, writer, volume lead, and trainer, Wendy brings proven skills throughout the entire business development (BD) lifecycle, including sales, capture management, proposal management, and program management. She is adept at formulating strategies, identifying strengths and discriminators, integrating capabilities of diverse organizations to create seamless offerings, developing pricing strategies, and managing all technical and logistical aspects of proposal preparation. She expertly presents complex technical proposals, prepares line staff for orals, and directs the proposal review process, including all color reviews.

Wendy has been recognized as the only Certified Professional Proposal Manager (PPM) who is also a National Contract Management Association (NCMA) Certified Professional Contract Manager (CPCM). She is also recognized as a Fellow by both NCMA and APMP. Wendy holds a Master of Science degree from Stanford University.

Class Price

$895 per student includes all training materials and handouts, and live instructor-led training. No discounts are available.

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Cancellations and Transfers

Student substitutions are permitted at any time up to the start of the class (please notify your instructor so s(he) can forward the invitation to the substituted student).

Fourteen (14) days or more prior to the start of the class: No charges will be incurred for canceling or transferring class registration.

Thirteen (13) days or fewer prior to the start of the class: The full tuition is non-refundable. 

Student No Show

If a student fails to attend class, we do not provide a transfer or refund.

Refunds

Refunds are made upon request only for registrations canceled fourteen (14) calendar days, or more, prior to the class start date.

Recordings

No recordings of Lohfeld Consulting Group classes are permitted or available.