I recently worked on a proposal that required – not an executive summary – but an introduction that called out the vendor’s differentiators. Perhaps one of the hardest aspects of… Continue reading Strategic differentiation with a customer focus

Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s… Continue reading Show me the money! (Part 1) What is Go-to-Market?

In today’s blog post, Lisa Pafe follows up on her 7 questions to ask before RFP release with insights on crafting effective data calls… In my previous blog, I discussed… Continue reading The art of the data call: proof points that POP